THE UNCONVENTIONAL PATH TO SUCCESSFUL ENTREPRENEURSHIP

Feras Antoon
6 min readJul 2, 2021
The Path to Successful Entrepreneurship

The unconventional path to entrepreneurship can be overwhelming. With lots of choices and decisions involved, entrepreneurial options can seem intimidating, and the strange way to entrepreneurship you follow may at times produce some anxiety. Before you get inspired with the technical facets of launching a project, it is essential to start with the most significant base: finding your unconventional path to entrepreneurship.

Business ideas are useless until they are implemented properly. The implementation of an idea is what counts. Yet, several ambitious entrepreneurs don’t even reach this point. Why?

There is a wrong belief that “you have to spend money to earn money.” Several people believe they need to have a large amount of money to start their business. Then this couldn’t be further from the fact.

The Comedy Roman Playwright Titus Maccius Plautus said this aphorism, “You have to spend money to make money. Someway this belief has been drilled into our present mindset, though it is not always right. We were taught we must have money to start a business and earn money. Yet, investing a large share of your own money or taking out a big loan from a bank can be a great risk, and it stops several entrepreneurs from chasing their dreams.

The Path to Successful Entrepreneurship

Be an optimistic person.

Becoming a successful entrepreneur means taking risks and following the unconventional path to entrepreneurship. But to become a successful entrepreneur, you must understand the risks you should and shouldn’t take that unluckily is a learning curve. Many people are certainly good at making these kinds of decisions. Others experience a steep learning curve.

You’ll need to stay optimistic each way and know that even if it doesn’t work out, you have now learned from this mistake and can use this new experience to move on.

The Path to Successful Entrepreneurship

Set aside any misconceptions

Once you can cope with this misconception that you must have money and a degree to start your own business, you can move towards your aim. When you become creative and think out of the box comes into play (a key not taught in school). You will need to learn how to gain the necessary information to start your business and get the funds to start your business (you can think about the website, marketing materials, office space, etc.).

The Path to Successful Entrepreneurship

Enjoy what you do

What’s the use of being a successful entrepreneur or high-profit dealer if you don’t enjoy your work? It would be worthless torture. So, whatever you do, bet on what you want, what you choose to do. It has to be something you are enthusiastic about (or at least you do not dislike so far). Moreover, by doing what we identify with and want, good results will come more effortlessly.

The Path to Successful Entrepreneurship

Look for learning opportunities.

At first, let’s begin with gaining the knowledge to start your business. In the present world, there is an unlimited amount of free knowledge available. You can sign up for free Ivy League courses from Yale, Princeton, and Harvard. You can get understanding by reading books from the masters themselves. For example, CreativeLive and Skillshare provide online courses on topics like marketing and sales, business and entrepreneurship, branding, leadership and management, photography, and video. It’s not always sufficient to get one degree and be ready with it. These days, the business world is continuously shifting and changing. We need to be on an all-time learning journey to stay forward of the curve.

The Path to Successful Entrepreneurship

Utilize your resources in a creative way

Secondly, let’s discuss how to get the resources to start the business. Most probably, you will need a social media presence and website. These days, you can make your very own website for free (or for a nominal price) via platforms, for example, WordPress, Squarespace, Wix, and Weebly. You do not need any former knowledge of website development to utilize these platforms. Social media websites are also free to make a profile, and this could be done within minutes.

Reliant on your business, you might need a real space to provide your services or make and sell your product. Getting inventive and thinking outside the box is mandatory at this point. Rent out space can be the main expense you will have, but it doesn’t have to be. Look if you can deal through a barter chain. For instance, let’s say you can give yoga classes, and you are searching for a decent-sized space for twenty people. Brainwave local businesses where there can build a mutually constructive relationship. Is there a big restaurant or brewery with the extra room they’re not using? You might be able to initiate a deal where you can bring in new clients through your yoga classes in exchange for getting space. You can also enquire yourself, “Do I want a dedicated space?” If not, you can offer self-opening courses at various locations around your city, for example, parks, beaches, or other sites.

In some circumstances, you won’t even want a dedicated space like if you offer digital services. Though, you might face a couple of obstructions. Such as, if you have a small company that depends on digital marketing efforts to make leads, it can be essential to have a business address. Search engines, for example, Google, need an address to prove that your business is actual and place you on Google’s Local 3-Pack, which shows at the top of the page for maximum local search terms. There’s no problem for small businesses with a storefront, office, or physical location. However, what if your business comes to an end in your home? This is while the concept of co-working can go into the show. Most co-working spaces permit you to buy a membership that contains the usage of their address. In this way, you can utilize their address on your site and Google Business page. This can help greatly with your presence as a business. And that’s not the only advantage of joining a co-working space. You can frequently enjoy networking chances, happy hours, learning occasions, and much more.

The Path to Successful Entrepreneurship

Chase your dreams

The choices are infinite when deciding to chase your entrepreneurial dream following an unconventional path to entrepreneurship. It might be well-thought-out as unconventional to leave the “normal” path of a graduation degree and a loan, but it can increase more value on a personal and professional level and help you avoid loan debt for several years and hundreds of thousands of dollars.

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Feras Antoon

Entrepreneur, tech savvy and passionate about cheese balls. Writer at https://ferasantoonreports.com