EMAIL MARKETING: YOUR PERSPECTIVE VS YOUR SUBSCRIBERS

Marketers Vs. Subscribers

Decoding Emails

  • Return on Investment
  • Open and Click CTRs
  • lower down unsubscribe rates
  • To expand the subscriber base
  • To improve customer touch-point
  • Conversion rate
  • Discount offers
  • Visually-appealing design
  • Exclusive offers
  • Customized copy
  • Convenience

From Address

The crucial role of the subject line

Segmentation is key

Visually appealing emails

When and how often to send emails

First name personalization

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